At Veshin, we believe that we have the technology and materials to replace leather. In doing so, we can raise environmental awareness around the globe.

We work with brands during the product design and manufacturing stages to help them switch to using cruelty-free leather alternatives. By sourcing next-gen materials and chemical-free dyes, we help them replicate the look, feel, and performance of leather without the environmentally harmful practices. Years of industry experience and sustainably progressive values mean we are uniquely positioned to offer bespoke, expert advice and craftsmanship to help you create your luxury product line and meet your sustainability goals. While our team is spread out around the globe, our factory is based in Guangzhou City, China. As we expand our operations to new countries, employee wellbeing, kindness, and respect will continue to be at the heart of what we do. Veshin is, and always will be, a home for conscious manufacturing, for the people and for the planet. 

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Veshin is our answer

Whilst the fashion industry has strived to become more sustainable over the last decade, manufacturers have struggled to keep pace with the speed of change required, Veshin has made it a priority.


As an organisation, we have five core value objectives. The first is to be as sustainable as we can be in every aspect of what we do. The second requires us to be completely transparent with every part of our process. The third sees us encouraging and supporting next-gen materials wherever possible. The fourth requires us to give back where we can. And the fifth, and most important, is our commitment to raising consciousness by being kind and doing the right thing. It is our belief that by being conscious and radiating positivity in every aspect of both our working practice and day to day lives, we can not only revolutionise the fashion industry but generate lasting and meaningful global change for people and planet.


Veshin started its journey operating out of Joey’s business partner, Hongliang’s factory: Hermia. Hermia has been around for about 10 years and to date has specialized in manufacturing premium luxury leather goods. 


Veshin was born out of Hongliang’s journey converting to a budhist mindset and wanting to make positive environmental change. Having a business that specializes in animal leather was something that did not align with his new values. It would be impossible to change how the current factory, Hermia, operates overnight, which is why we established Veshin Factory. 


As it currently stands, Veshin will be a similar factory model to Hermia, however, the major difference will be any brand that works with Veshin will align with our core values on sustainability, radical transparency, using leather alternatives, raising consciousness & giving back to our wonderful planet. 

Senior Leadership Team

founder page

Xiao Wei


Xiao is from Nanjing but took her studies to Italy. Xiao has a masters in fashion design from Marangoni Milan. She has over 10 years industry experience.


Joey Pringle

Founder & Co-Owner

Born & raised in Hertfordshire, England Joey has a degree in industrial design. He has worked & lived in Australia & Canada. Joey has a background in sustainable design, development & sourcing. He relocated to Guangzhou in 2020 and Costa Rica in 2021.


Hongliang Yu


Hongliang was born in Yan Shan. He has a degree in accounting and has been in the industry for over 20 years. He has been the owner of his current factory for the last 8 years.

Veshin Team