Our Story

Whilst the fashion industry has strived to become more sustainable over the course of the last decade, manufacturers have struggled to keep pace with the speed of change required.
Veshin team

Our Mission

Veshin (pronounced v – shin) is our answer to this. An original equipment & design manufacturer (OEM/ODM) specialising in bags & accessories with a philosophy centred on sustainability, transparency & environmentally progressive values.

The Team


Founder/ Co-owner

Born & raised in Hertfordshire, England Joey has a degree in industrial design. He has worked & lived in Australia & Canada. Joey has a background in sustainable design, development & sourcing. He relocated to Guangzhou in 2020.



Sam was born in Yan Shan. He has a degree in accounting and has been in the industry for 20 years. He has been the owner of his current factory for the last 7 years.


Executive Director

Xiao is from Nanjing but took her studies to Italy. Xiao has a masters in fashion design from Marangoni Milan. She has 10 years industry experience

Miao Miao

Junior Merchandiser

Born & raised in Yan Shan, Eden graduated from Jiangxi school of science & technology with a degree in English.